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JOCKEY
Real Men
So what is a real man? The Jockey campaigns feature the pinnacle of NZ Men, the All Blacks. But what about your average bloke? Responding to the avalanche of comedy rip offs of the previous year’s campaign, we cast a real mactor (Model/actor) to hold his own against the All Blacks.
We followed our 'Mactor' behind the scenes as he showed the All Blacks how it was done. Pose off with Victor Vito anyone?
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