One of a Kind
How do you keep it natural, but not boring, with a natural skincare company?
Trilogy is a natural skincare brand in New Zealand. We were brought in to increase awareness and drive sales for their best sellers. Trilogy was founded by two sisters, has a lot of brand love, and a proud history of no retouching. Trilogy also works on all types of skin.
We wanted to reflect their ethos and efficacy in a simple campaign that celebrated real women. We cast 15 real women through the Trilogy database and shot them closeup with Jez Smith. We're hugely proud of the results, a celebration of real women, no retouching and the beauty of the individual, for a brand that's committed to supporting women.
The results were outstanding and we're working on the new campaign for their Age-proof range now.