How do you keep it natural, but not boring, with a natural skincare company?

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Trilogy is a natural skincare brand in New Zealand. We were brought in to increase awareness and drive sales for their best sellers.  Trilogy was founded by two sisters, has a lot of brand love, and a proud history of no retouching.  Trilogy also works on all types of skin. 

 

We wanted to reflect their ethos and efficacy in a simple campaign that celebrated real women. We cast 15 real women through the Trilogy database and shot them closeup with photographer Jez Smith.  We're hugely proud of the results, a celebration of real women, the beauty of the individual, and no retouching, for a brand that's committed to supporting women. 

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